Distinctive strategic moves in turbulent environments
FF68 is a strategy consultancy which helps top managers
design, experiment and scale distinctive strategic moves
Our clients
We work for private companies of corporations subsidiaries, upon request and in strong
collaboration with shareholders or managers.
Movement
Build, sustain or defend a competitive advantage is a matter of movement. Explore rapidly various options, accelerate when the situation is favorable, slow down or move when it is not. The art of movement consists also sometimes in remaining still.
Being distinctive
The environment is common to all, though everybody interprets it differently. An event may be perceived as a threat by some and as an opportunity by others. Interpreting environment signals is a distinctive capability. Every company has a set of specific assets or competencies. The ability of using them to seize an external opportunity is distinctive.
Experimenting and planning
Exploring options requires to rapidly analyse facts and feedbacks. Knowing how to experiment enables to build distinctive moves. Experiments are actions.
But the only sense of experimenting is scaling up one day. Planning and experimenting canot be separated.
A graduate from ESCP Europe and with a PhD in management science, Louis-David has been involved in two start-ups and led the recovery of a failing company. He co-founded Without Model, a business model innovation think-tank and coordinated the publication, Open Models, business models of the open economy. Louis-David co-authored Datanomics, new business models of data, with Simon Chignard and is a member of the board of experts on the Etalab project.
As a researcher at ESCP, he regularly publishes scientific articles and lectures in teaching programs for students and managers. He is in particular involved in the Entrepreneurial chair,, the Internet of Things chair and the Big data chair.